The Looney Tunes characters continue their crusade for healthier kids by teaming up with First Lady Michelle Obama's Let's Move! initiative. An upcoming series of public service announcements will feature Bugs, Daffy, Tweety and Taz alongside a series of professional athletes.
"We are honored that the Looney Tunes characters are supporting Michelle Obama, the Department of Health and Human Services and the Ad Council in this campaign to combat the problem of childhood obesity in the United States," said Brad Globe, president, Warner Bros. Consumer Products. "Bugs Bunny, Daffy Duck, Tweety and Taz uniquely deliver this important message in an entertaining way, and are the perfect ambassadors of fun and active lifestyles for families across the country."
The full press release can be found here.