This July 13, 1989 article from the LA Times has some of the story behind this ad... which aired after Mel had passed away.
Earlier this week, Mel Blanc, the voice of Bugs Bunny, died at age 81. Blanc, of course, was a centerpiece to the planned celebration. Blanc's son, Noel, who has been a longtime understudy to his father, will attend scheduled festivities, including a Hollywood party and parade. But there are still some unexpected kinks.
The father and son recently filmed a yet-to-be-aired TV commercial for Oldsmobile. It was scheduled to be part of the familiar "This is not your father's Oldsmobile," ad campaign. The ad has Mel and Noel riding in an Oldsmobile along with several of Warner Bros.' animated characters whose voices Mel created--including Bugs Bunny.
On Wednesday, the Blanc family gave Oldsmobile permission to go ahead with plans to air the commercial this fall. But Oldsmobile officials gathered in Detroit with Leo Burnett ad agency executives Wednesday to discuss whether the ad should be re-shot--or at least re-edited.
As a bonus, here's another commercial. We've posted this one before (a LONG time ago), but here it is again in higher quality. Bugs and Elmer in a 1992 ad from the UK for Weetabix.